Have you ever been tempted by special offers'? We certainly have and this especially applies in the Internet marketing field, where standard marketing tricks are used all the time to push you to the buy now' button. Whether it's a product offering internet marketing help, a seminar or internet training the age old, tried & trusted marketing tips are rolled out time & time again and why? because guys like you & I buy into them, its that simple, so my point is
Don't Get Fooled by the tricks
Now, for your REAL education. Here's some of those "smoke-and-mirror" effects so that you can learn to see past them, ok you may still want to buy & that's fine (and later on you may use the tricks yourself) but just understand them for what they are & make your own judgment call, that's all I'm saying.
Expiring Offers.
Sometimes it's real, sometimes they are not.. More often than not though, it's not and it's just a way of forcing you to get your credit card out and forcing you into a quick decision.
Limited Introductory Offers either numbers or time
Usually this is simply a trick to get you motivated to purchase a product immediately. Some sellers will actually raise their prices as they threaten in their sales copy, but not normally. I've seen products sold in this way, only 3 days to go' etc and months and in some cases even years they are still there being promoted and at the same discounted' price. Worse still some end up being given away as high value' bonuses make of that what you will.
A Compelling Life Story Rags to Riches Kind of thing
Internet Marketers use this method to connect to the emotional side of their clients. Most purchases, whether you are aware of it or not are made due to an emotional response triggered by the sales copy presented, that's why writing great, compelling copy is a vital skill for all Internet marketers.
Take the subject of rags to riches for example. Who doesn't want more money? Some marketers will lead you to believe that they are living "The High Life" and have been made multi -millionaires through their efforts of creating and selling information products on line. And they are willing to "share these secrets of wealth" with you, for a price. For most of us this is a compelling argument to buy their products but a word of caution here, if it sounds too good, it probably is too good get real in terms of accepting making money on or off line needs commitment and work any one who tells you "click here, spend 10 minutes a day & you'll be rich" is not being realistic, do not be drawn in by this kind of copy.
Now for some that's absolutely true, there's money to be made in "them there Internet hills" and for many of the very well known Gurus out there living the good life.
However the important fact is you absolutely MUST' sort out the genuine from the not so genuine that's where the Internet comes into its own, visit forums, user groups and check these guys out, see what other guys like yourselves are doing, who are they using and what results are they achieving. Then & only then part with your hard earn cash.
Facts and Figures.
Yes, some sales material will contain what you are lead to believe are real examples of income earned through the particular program they are trying to sell. But, again, some are real, and others are worded in a way to imply' rather than fact' to get you hooked enough to close the sale.
Notice too that any sales page that contains "actual" earnings & income figures will also carry disclaimers that "the results represented here are not necessarily "typical", or some other type of legal disclaimer to keep the seller out of "hot water" with people who expect the "moon".
Now you can't really blame them for that because if you're the kind of person who can be sold' that spend five minutes a day, click a mouse & you'll be rich in a month' then that's just daft, and unfortunately we all know there are people out there that are naive enough to believe that.
All I'm saying is before you buy, check claims out, search the Internet, forums etc there's loads of review based sites telling you what works and what doesn't. Don't get suckered in, the old phrase no pain, no gain is absolutely true you have to put some effort in (pain) to get the gain (money) that's just common sense.
Bottom line just become a bit street savvy, understand marketing for what it is, just that marketing a product, because if you plan on making it as an Internet marketer your success or failure will depend on your, yep you've guessed it marketing skill' so look, listen and lean my friends.
Toby Russell
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